Maybe you’ve heard the buzz about the new Club Automation Mobile App for weeks, or maybe you’re just hearing about it for the first time. Regardless, you’ve come to the right place!
After a popular presentation at IHRSA last month, Senior Product Manager Jordan Pflederer provided more insight into the creation of this state-of-the-art mobile app in a webinar on November 2nd. The Club Automation Mobile App is designed for clubs to drive unrivaled member experiences, greater growth, and streamlined operational efficiency.
In case you missed it, catch the highlights below:
WHY ARE MOBILE APPS SO IMPORTANT?
All quality products start in the same place: with research. Jordan and the product team spent 18 months asking questions to understand the needs of clubs and their members to design this new mobile app. They found some amazing data to inform their work:
- 67% of Americans cite health as a serious concern
- This means they see the value that your club provides
- People touch their smart phones an average of 2,500 times per day
- This means phones are an effective way to connect with members
- 80% of members expect a personalized experience with their gym
- This means your members want to feel known
- 56% of members expect any mobile task to be completed in 3 steps
- This means class sign-up, membership purchase, and everything should be easy
The product team applied this research to build a mobile app geared toward unrivaled member experiences, opportunities for business growth, and greater operational efficiency.
UNRIVALED MEMBER EXPERIENCES
Members want to schedule courts, books classes, track fitness goals, and gain insight into class offerings and coaches in one place. The Club Automation Mobile App makes it easy to schedule and understand class offerings, as well as track health and fitness goals. This raises visibility of your club, and offers a personalized experience for each member.
MORE GROWTH
Members want to find ease in repeated tasks, an ability to purchase memberships online, and a quick understanding of hybrid class models. Offering them this flexibility through a mobile app has the added benefit of business growth for your club. Quick access screens within the app and push notifications help bring members awareness to classes they’ve signed up for in the past, and new membership upgrades
GREATER EFFICIENCY
Members want to receive class reminders and updates. But different people prefer different mediums of communication. The Club Automation Mobile App helps ensure members are in the know in exactly the ways they prefer. Everything from push notifications to automated text and email correspondence bring greater efficiency to your operations, saving you time and resources.
To learn more how the Club Automation Mobile App can help your club outrival the competition, sign up for a consultation today!
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