As we continue to power on through the pandemic, the fitness industry’s role in keeping our communities physically and mentally healthy has never been more than important. However, as we work to power health and wellness, other factors at play are threatening our ability to reach our members when they need us most. That’s why it’s essential that we come together to advocate on behalf of the entire fitness industry.

Many fitness business leaders and suppliers have recognized the power of unity and have begun forming state fitness alliances. These alliances advocate on behalf of the fitness industry by providing resources to fellow industry professionals and forming relationships with local leaders. When local and state governments are faced with difficult decisions that affect the future of the fitness industry, they’ll look to state fitness alliances for guidance. With one trusted, collective voice that represents the entire fitness community, our messaging is heard louder and clearer than ever before.

With a mission to see a fitness alliance in every state, we’ve created our State Fitness Alliance Playbook. With this comprehensive guide, we hope to help you engage in the movement, whether that be by supporting an existing alliance or by bringing an alliance to your state.

To create the guide, we partnered with many experts in the industry, including IHRSA and their Alliance Toolkit. We also drew on the wisdom and experience of early state alliance leaders who have paved the way for the future of fitness. They offered their best ideas for how to plan, organize, and execute a successful state fitness alliance and we’re bringing that information to you.

We hope you’ll find the playbook to be helpful, enlightening, and inspiring. Our goal is to support you as you support health and wellness in your community.