The Club Automation team is thrilled to announce our partnership with Easalytics, the ultimate analytics and data science platform for health clubs. With Easalytics, health clubs can gain deeper insights into member behavior and improve the member experience, value, and retention.
So, how does Easalytics work? Easalytics quickly and easily integrates with your Club Automation system to predict each member’s attrition risk, find untapped revenue opportunities, help optimize member experience, automatically detect emerging or hidden trends, and much more.
Easalytics helps health clubs be proactive with their member data in many ways. Here are just a few examples:
- Winback Desirability Rating: identifies lost members who are the best candidates for successful winback campaigns, allowing you to target high-value lost members with the most aggressive, personalized offers.
- Personal Training Purchase Probability: determines previously unidentified likely PT buyers, so you can increase your profit margins and avoid offering discounts to members willing to buy at full price.
- Attrition Risk Scores: continuously monitors and predicts each member’s likelihood of cancelation by assessing the future revenue risk, allowing you to focus on member retention rather than just revenue retention.
- CLTV-Increasing Predictive Analytic Metrics: go beyond the rearview mirror approach of traditional dashboards, allowing you to start influencing your KPIs proactively.
Easalytics also offers individual member and club level comparisons, including revenue comparisons based on time periods, member segments, profit centers, and more, as well as segmented member value analysis, class schedules/check-in heat maps, and PT revenue and services.
Easalytics highlights trends, spikes, and anomalies in your data without you having to look for them. Their business intelligence platform, SmartSights, uses trend analysis to monitor thousands of trends and micro-trends, alerting you to any significant changes automatically.
Easalytics also operationalizes your data by pushing integrations with existing business systems, ensuring that even health clubs that never use dashboards can get value from the service. And with no setup fees or downstream maintenance costs, Easalytics is a subscription SaaS provider that guarantees the most up-to-date product.
Don’t wait to unlock the full potential of your health club with Easalytics. Click here to learn more about how Easalytics can revolutionize your health club’s analytics and data science capabilities.
