Whether they’re registering for a tennis tournament, pickleball clinic, or a fitness class, modern members prioritize convenience. They want the ability to register anytime, from any device, without facing barriers like clunky forms or limited payment options. If your online experience is frustrating or unintuitive, you may turn away prospective members who were otherwise perfect for your fitness club.

When potential members are comparing options online, they have easy, instant access to both you and your competitors. Your registration process is an opportunity for you to stand out from your competitors and grow your membership base.

Offering a frictionless registration process ensures prospective members don’t abandon their registration halfway through. Simply put – the easier your registration process, the fewer drop-offs and more fitness membership sales you see.

Let’s explore some of the most common registration challenges and discover how teaming up with Club Automation and SignUpEngine can help you overcome them.

Common Challenges With Outdated Registration Processes

Outdated sign-up systems create hurdles that frustrate prospective members and harm your membership sales. Here are some of the most common issues that fitness clubs face when it comes to online registrations.

Complex Registration Forms

Long, complicated registration forms increase the likelihood of drop-offs during the sign-up process. When prospective members encounter endless fields asking for unnecessary information, they’re more likely to abandon the form entirely. Simplifying your forms to collect only essential data can dramatically reduce abandonment rates and increase completed registrations.

Lack of Mobile-Friendly Options

57% of customers won’t recommend a business with a poorly designed website on mobile. Even worse, if a website isn’t mobile-friendly, 50% of customers will stop visiting it, even if they like the business.

With more consumers relying on mobile devices to browse and sign up for services, having a mobile-optimized registration form is critical. If your sign-up process isn’t designed for smaller screens, it can lead to frustration and lost opportunities. Slow-loading pages, tiny form fields, or unresponsive designs all contribute to potential members abandoning their registration and choosing a competitor.

Manual Follow-Up Tasks

When your staff is bogged down by manual follow-up tasks, like manually confirming registrations or engaging members post-registration, it delays responses and creates a poor experience for members. Delayed confirmations or missed follow-ups can make members feel confused or undervalued, prompting them to seek other options. Automating administrative work and outreach like confirmation emails and program updates can streamline operations and enhance the member experience.

Revolutionize Your Registration Process With the Club Automation + SignUpEngine Integration

Outdated, unintuitive registration processes lead to missed opportunities and lost revenue. With the Club Automation + SignUpEngine integration, you can say goodbye to time-consuming, tedious registrations and hello to customer-friendly experiences.

Streamlined Registration Forms & One-Page Checkout

Create a seamless registration process directly on your landing page to eliminate the friction caused by multi-step checkouts. A quick and easy form translates to fewer cart abandonments and more fitness membership sales.

When a member signs up for a class or program, their data is effortlessly synced with Club Automation to support more efficient post-registration management. The system also captures unique registration information, like allergies or authorized names for pickup, and adds it to the user profile.

Mobile-Friendly Design

Ensures that your registration process works flawlessly on any device—whether it’s a smartphone, tablet, or desktop. This mobile-optimized design guarantees that prospective members can register at their convenience, reducing cart abandonment and boosting conversions. By offering a smooth experience across all devices, you capture more leads and ensure a higher completion rate for registrations.

Flexible Coupon System

Driving registrations is easier with a robust and flexible coupon system. Offer promotions like early-bird specials, flash sales, or member-only discounts to incentivize registrations. Run targeted campaigns for your deals, promoting higher engagement and maximizing the number of registrations for your events or programs.

Increasing Fitness Membership Sales Starts With Your Registration Process

With the Club Automation + SignUpEngine integration, the online registration process is easy so you can spend more time making your tennis club, camp, seasonal programs, or events awesome.

Reach out today and discover how the Club Automation + SignUpEngine integration can help you convert high-quality leads into high-quality customers.