As strange as it may sound, the cell phone has become a central object in today’s society.
Our daily lives are becoming more and more mobile, and not necessarily in a healthy “mobile” way. With so much importance attached to the phone, it makes sense to use SMS messaging to keep your club in the mind of your members. But what is SMS messaging, and how can it help keep your club in the thoughts of your members?
WHAT IS SMS MESSAGING
SMS messaging, or better known as simple text messaging, is a messaging service that was first developed in the 1980’s. The messages can contain a maximum of 160 characters. With the expansion of cellular services, this messaging system has become extremely popular. It is an easy medium for clubs to send short, targeted messages.
SMS messages have a 98% open rate. People read their messages within a matter of minutes. It is a very effective communication method for reaching out to club members.
WAYS SMS MESSAGING HELPS WITH MEMBER COMMUNICATIONS
- Communicate general information with club members. A quick message can be very effective when communicating club closures, special promotions, new classes or any information that is intended for the general club membership.
- Send lessons and event reminders. By sending a quick reminder message to your clients about lessons and events, attendance ratings will increase.
- Send automated confirmation of court appointments. When clients book a court appointment, an automated message can be sent confirming the appointment.
- SMS messaging allows for real-time communication. If a course needs to be canceled at the last minute or the location changes, send a quick mass text message to all participants.
