Boosting posts is appealing to club marketing managers and owners, especially when you get a notification from Facebook that says, “Reach 3,000 for only $5!”

That seems like a lot of people, but once you dig a little deeper, you’ll find out that it’s not what you expect. A boosted post may be shown to that many people, but how many of them will become a member at your club? Almost none. So, what can you do instead?

Ultimately, if you’re going to spend money on advertising, you want to see results. Your goal is to get leads, right? You want their name, phone number and email so that you can reach out and convert them from a prospect to a paying member. With a boosted post, you can’t get that information. With a Facebook ad, you can.

BOOSTED POSTS

So, what is a boosted post? It’s a quick and easy way for you to reach a wider audience from a Facebook post. You can control the audience, budget and duration. Boosted posts are great to encourage engagement on a post and direct people to your website.

Facebook Ads Manager can be overwhelming and complicated, which is why many people choose to just boost a post instead. Don’t confuse impressions with leads. Impressions are how often your ads are shown, and leads are people who have given you their contact information.

FACEBOOK ADS

What is a Facebook ad? It’s one of the best ways to generate leads for your club. Facebook ads allow you to target and optimize your content for leads, which means you receive a potential member’s name, email and phone number. With precise targeting, you can even reach prospective members that look like your current ones.

BOOSTED POSTS OR FACEBOOK ADS?

Every line item counts in a club marketing budget, so you want to spend this money wisely. If you’re boosting posts, you are simply not maximizing your club’s marketing dollar. A smart way to market your club on Facebook is to invest in a professional, experienced websites and digital marketing service.

HAVE YOU HEARD THE NEWS?

Club Automation now offers website design and digital marketing. This means everything we just covered (and more) can be led by Club Automation’s websites and digital marketing team.

Schedule a demo and ask about Club Automation’s new websites and digital marketing service.