Jimmy Girot
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September 16, 2019
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Retention
category
minute read
September 16, 2019
At Club Automation, we are focused on defining, refining and elevating the Member Lifecycle Journey.
With that, we were thrilled to attend a recent IHRSA webinar centered on crafting a compelling member journey. This informative webinar was led by Francesca Schuler, experienced executive and CEO of In-Shape Health Clubs , a California-based chain of over 60 full-service health clubs. Schuler’s presentation focused on three main sections; Why a Compelling Member Journey Matters, Four Steps to Engaging Members and How to Motivate Your Team to Focus on Member Journey.
This intro set a strong tone for the entire webinar, listing some massively important statistics about member behavior.
1. Understand Me
2. Define Member Journey and Member Path
3. Remove Pain Points
4. Speak to Me
Without staff buy-in, crafting a compelling member journey is impossible. Schuler touches on this in her webinar and focuses on the importance of culture. When it comes to motivating your team to focus on the member journey, GM is the most important role in the club. According to Schuler, the GM must foster a one-team mindset and recognize the how , not the what .
Like all IHRSA webinars, this was an incredibly informative presentation. The member journey is a hot topic today and for good reason. Members power your club.
Club Automation's membership software makes it easier to craft a compelling member journey by saving you and your team valuable time. Schedule a demo to see how.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!