What if we told you there’s a digital tool to streamline just about every area of work, particularly communication with prospects and members?
Conversational AI uses natural language processing and decision management to engage audiences in real conversations, driving engagement across multiple digital channels.
The idea of an AI assistant can be off putting, but the reality is that, from website chat boxes to emails in your inbox, you’ve likely spoken with an AI assistant.
And here’s a brief illustration of the power of these conversational AI assistants:
- They drive lifetime loyalty with your club
- They provide exceptional, personalized member experiences, despite a high member to staff ratio
- They scale your ability to connect with members without adding to staff workloads
Keep reading for three common use cases for these AI assistants, specifically as it relates to your club’s efforts to drive engagement and grow revenue.
WINNING BACK LOST MEMBERS
New members joined for a reason, but they also left for a reason. Former members are a group you should always be targeting with your communications.
And if you’re not constantly working to bring back lost members, it’s probably because every outreach attempt takes staff time – time that’s already occupied tending to the needs of current or prospective members.
A conversational AI assistant automates outreach to recently terminated members, figuring out what might bring them back and responding intelligently to any return emails with the goal of scheduling a meeting between the lost member and your staff.
DRIVING PROGRAM PARTICIPATION
The pandemic has affected every area of your business, including program registration numbers. When you’re at risk of falling short of your program participation goals, an effective AI campaign can target past participants to gauge interest and drive your numbers up.
These people are already familiar with the great programs you offer, they may just need a nudge to find their way to your registration page.
GROWING NEW PROGRAM AWARENESS
Sometimes programs or membership types suffer from a simple lack of awareness. If your members just knew it existed, they’d enthusiastically participate! But driving awareness is not always quick or easy. With so much on your staff’s plate, marketing a new program can take hours.
A conversational AI assistant can target members or prospects that have shown interest in similar offerings.
Upselling nutrition services to members who have participated in personal training offerings is a great opportunity to wield the power of an AI assistant. One organization saw these results:
- They targeted members who had purchased personal training and provided information about their nutrition services
- The campaign increased awareness of on-staff dieticians
- The AI assistant handed over 100 hot leads to dieticians who started scheduling appointments
LEARN HOW YOUR CLUB COULD BENEFIT
Want to learn how an AI assistant could work with your club’s staff? Book time with the Club Automation team.
