We analyzed 880+ Club Automation users to spot the must-know fitness industry trends. Learn how 2023’s trends are informing 2024’s latest insights.

Discover 2024 health club membership trends, from hybrid fitness models to flexible memberships, so you’re prepared to boost member satisfaction and retention.

Budget constraints shouldn’t keep your gym from growing. Discover four low-cost digital marketing strategies for gyms that want to attract more members.

Learn how to manage your gym membership management by meeting the unique needs of different membership types and simplify operations with technology.

Club Automation Engage Pro offers the insights you need to unlock your club’s full potential. Set smarter goals, track progress, and convert more members

Explore top fitness billing software options and compare features to find the best solution to fit your club's needs, enhancing operations and member satisfaction.

For fitness operators, navigating regulatory changes can feel overwhelming, especially when it involves adapting processes that affect members. With the FTC’s “Click-to-Cancel “rule set to take effect in early 2025, fitness businesses must make key adjustments to comply.

Boost retention and build a community with gym member engagement ideas. Learn how to keep members motivated, involved, and loyal to your club.

Learn how your registration forms could be holding back your fitness membership sales and how teaming up with registration experts can remove those barriers.

Discover how gym analytics drive smarter decisions, boost revenue, and enhance member engagement with dynamic insights for fitness club success.

Increase your sales with effective gym membership sales script. Boost conversions with a structured, flexible script that enhances consistency and communication.

Learn how to sell more gym memberships by creating a cohesive sales and marketing strategy. Discover the role technology plays in growing membership sales.

Boost your club’s success with top fitness website design tips. Learn to attract, engage, and grow with key features like mobile responsiveness and SEO.

Discover how REPS Fitness improved operations and enhanced member experience by switching to Club Automation, driving long-term growth and success.

Improve staff retention, enhance employee engagement, and reward staff with these retention strategies. Get started with the Club Automation + Edge integration.

Attract more leads and increase your gym’s revenue with the right techniques and technology. Here are 8 things you need to improve your gym’s lead generation.

Boost trust and reduce disputes with gym membership fee transparency. Learn strategies for clear communication and itemized billing with Club Automation's guide.

Explore how Flex Fees can enhance your fitness club and member experience with strategic collection and reinvestment through Club Automation.

Boost trust and satisfaction with gym membership fee transparency. Learn strategies and use Club Automation’s technology for streamlined management.

Experience the canfitpro Global Conference & Trade Show with workshops, keynotes, and networking. Visit Club Automation's booth for latest industry insights and innovations.

Whether you’re looking to enhance lead generation, retain members, or leverage data, this guide covers all the essential components of operating a fitness club.

Maximize your fitness club's potential and discover how personalized member experiences boost engagement, retention, and revenue.

Discover Club Automation Engage Pro, the ultimate tool for membership growth and engagement. Formerly VFP, this rebranded solution offers seamless lead capture, automated messaging, digital membership sales, and a new performance dashboard. Boost your fitness business with enhanced member engagement and efficient lead management.

Grow your gym with advanced tools for sales funnel optimization, member engagement, operational efficiency, and increased member retention.

The VFP Performance Dashboard offers the insights you need to unlock your club’s full potential. Set smarter goals, track progress, and convert more members

Discover how Club Automation key fitness partners are redefining fitness success. Gather valuable insights from industry experts on the significance of tech partnerships.

Discover actionable lead generation ideas for gyms. Use these proven strategies to engage prospects, optimize follow-up, and convert leads into loyal members.

Unyqe Fitness grew their average new members 488%. Learn their secret to enhancing their experience without losing the human connection that makes them special.

Couldn’t attend IHRSA 2024? No problem. Catch up on the latest fitness industry trends and tap into the IHRSA energy at home with an on-demand recap webinar.

Discover insights on optimizing your gym sales funnel with automation. Learn how to leverage technology to draw in new members and keep current members engaged.

IHRSA 2024 is almost here. Use this guide to discover must-see events, plan your schedule, and navigate the convention to have the best experience possible.

Understanding your members is the key to growing your club. Unlock growth by creating member personas and boost engagement through persona-based marketing.

Discover how Coaches’ Corner Fitness transformed their operations with a new fitness club website designed by Club Automation.

Social media is an integral part of your members’ lives. Follow these tips to create a social media strategy that connects with them.

Discover how Club Automation's integration with Epifany can help fitness businesses engage members, understand pain points, and boost sales while reducing churn. Learn more about this powerful partnership today!

Planning a pickleball tournament takes a lot of time and effort. Follow these steps to plan a successful event.

Learn how to increase gym revenue by optimizing personal training services. Discover smart strategies to enhance profitability with 5 steps.

Re-engage lost gym members with data-driven win-back campaigns. Discover strategies to boost retention and maximize ROI.

Switching club management software is a big decision, but it can be the right one if your current software isn’t meeting your needs. If you’re considering switching software, start here.

In a crowded online landscape, regularly analyzing and optimizing your website can help your fitness club stand out. Use these 10 steps to evaluate your website and identify adjustments you can make to increase conversions.

The Club Automation team is thrilled to announce our partnership with Easalytics, the ultimate analytics and data science platform for health clubs. With Easalytics, health clubs can gain deeper insights into member behavior and improve the member experience, value, and retention.

Transitioning to new club management software is a big decision, and getting your staff on board is critical. Follow these steps to encourage confidence and team buy-in during the transition.

Introducing a new group fitness program at your club may seem like a quick and simple process. You add the new classes to your schedule, post some flyers and classes get booked. Right? As a club leader, you know that’s not the case. However, if it’s not that easy, is there really a right way to introduce a new group fitness program? We think so, and this post outlines a blueprint to successfully starting a new program at your club.

You understand the importance of a robust health club management solution because it’s how you run the back office of your facility. You also know that a huge component in running your business is the most important factor affecting your bottom line: billing solutions. CSI Spectrum’s Full Service Billing enables your health club to maintain positive cash flow, while saving you time so you can focus on fostering meaningful member relationships on the floor.

In an effort to offer guidance and support to the people in our industry, Club Automation and CSI Spectrum partnered with IHRSA to present the webinar “What’s Your Story?: Shaping Your Fitness Club’s Brand & Value.” In the presentation, Joe Grieshop and Ron Campbell discussed concepts of positioning your club to attract members though emotional engagement, the key to successful branding.

To know where we’re going, it’s useful to look back at where we’ve been. Reliable, optimized payments solutions are essential to any member-based health, wellness, and fitness organization. Before we dive into the Xs and Os of retaining revenue, let’s take a look at the history of payments and relevant terms.

How can you know for sure your club’s payments are secure? We break down the various aspects of payments security to avoid the costs of a security breach, and help you choose a robust system best suited to your business practices.

In the competitive world of fitness, creating space to focus on big-picture growth is essential. Free up time to focus on strategy by automating these 5 admin tasks.

If you want to make smart business decisions, you need to understand your financial performance. Here are six key financial metrics you should track if you want to grow your club in 2024.

When software transitions go poorly, they can cost you time, money, and even members. Avoid these three big mistakes when switching management software so your club comes out on top.

When you’re a business that lives and breathes by recurring revenue, a great member experience is crucial. It’s what drives retention and new member sales – your bottom line. And if your member experience begins and ends with the front door of your facility, you’re missing out on major opportunities.

Your gym website is an essential touchpoint in your member journey. Use these four tips to improve your online experience, attract leads, and convert members.

The way you handle member relationships directly impacts how effective your sales team can be. Your club’s CRM software plays a pivotal role in maintaining positive member relationships but misusing it can slow your sales team down.

To grow your club, you need to focus on acquiring more and more members. Keeping up with the sheer number of new members your club brings in every month is a daunting task. Staying on top of every aspect of their membership is even more difficult, but it’s a crucial part of meeting your members’ needs. Let's chat about what an interconnected solution can do for you today!

We use marketing to inform how we feel about products and the businesses that sell them, and so do your members. If you want to connect with them online, your club campaigns need to cut through the noise.We’ve compiled six questions to guide your campaign planning and help you connect with your audience.

Read how Christian Dyer of Crunch Fitness continues to drive more leads and retain more members across 46 locations, and the overall impact to all 400+ Crunch locations.

Exercising more is one of the most common New Year’s resolutions, so your club may see an influx of new members in January. While they may start their membership with every intention of staying, not every member will stick around all year.

In this two-part episode, Nick and Daron interview Robert Brewster and Trent Bogh and discuss discuss how to keep your team motivated and producing at a high level.

If someone Googles “health clubs near me,” would they find your website? How about your social media? Your leads are not walking through your doors to find more information about your club – they are researching you online.

We had the chance to talk with Club Automation’s very own Adam Moats, Group Product Manager, on how to streamline your member management.

We had the chance to talk with Club Automation’s very own Angela Masters, Senior Director, Full-Service Billing, and Sarah Blomberg, Senior Account Manager, Full-Service Billing, all about our Full-Service Billing offering.

We had the chance to talk with Club Automation’s very own Amy Simpson, Senior Product Manager, and Matt Henman, Strategic Relationship Manager, on how to drive and engage leads at the right time.

On the most recent episode of the Experience, Daron turns the tables on Nick and interviews him about fully realizing the alignment of your sales and marketing staff while promoting team buy-in with your vision and career growth for your team members.

On the most recent episode of the Experience, Nick and Daron interview Nick Lindauer how optimizing your customer experience is key to performance.

Join industry experts Nick Thornton and Daron Allen, and special guest Geoff Dyer, as they share industry voices, trends, and how to implement the best member experience.

Join industry experts Nick Thornton and Daron Allen, and special guest Ron Lamb, as they share industry voices, trends, and how to implement the best member experience.

For your club to succeed, you need to create an experience that engages members at every step in their customer journey. Sales and membership expert Nick Thornton shared how you can create a club experience that attracts and retains members in his webinar.

In June, fitness professionals across the country flocked to Miami to attend IHRSA 2022. Our teams from Club Automation, VFPnext, Motionsoft, and CSI Spectrum were fired up to show club owners how they can take their business to new heights.

Introducing The Experience Series! Join industry experts Nick Thornton and Daron Allen as they share industry voices, trends, and how to implement the best member experience.

The Club Automation team is thrilled to announce a renewed partnership with Welld Health. Welld will now handle all third-party check-in programs for insurance companies.

If you want your new pickleball players to stick around, you need to show them your club’s value. Here's how your team can make the best first impression.

Pickleball is booming across the country. Read on for three ways you can use pickleball to boost your club’s retention rates.

There's no denying it now: pickleball is the sport of the moment. Read about how it got started and how it affects your club.

Wondering how to take your club to the next level? We guide you through all the essential parts of running a successful health club.

We've compiled three steps you can take to maximize your marketing and boost your club’s performance this summer. Check them out.

Prepare your tennis staff for what's to come this summer. Here are three benefits of using court management software to boost your club’s efficiency.

Providing an unrivaled experience means impressing members as soon as they walk through the door. That all starts with the check-in process. Learn tips here.

Giving your members an easy way to interact with your club is crucial for engaging them through the summer season. Read on for how to do it with a mobile app.

Summer is around the corner! Check out two strategies for implementing facility access to keep your members coming back this summer.

Building an informative, thorough, and actionable business case is the best way to help get your hospital board on your side. Grab our template here.

Daxko announced today that it acquired VFPnext, which joins Motionsoft, Club Automation and CSI Spectrum in the Club Division of Daxko. Learn more.

Our Director of Enterprise Marketing hosted a webinar for the Medical Fitness Association called "Build Brand Loyalty: Marketing Memberships to Rehab Clients." Watch here.

Here we give an overview of the club fitness landscape, then discuss how that background has informed major fitness industry trends that define our future.

We've compiled 3 tactics you can employ to keep members coming back to your medical fitness facility again and again. Read on.

In Part 1, we looked at how you can build your medical fitness brand externally. Here we talk about how you can use that story for internal branding. Read on.

We've broken down the best ways for your medical fitness center to build an external brand for your customers and an internal brand for your employees. Read on.

Read on for three ways clubs are using AI assistants, to improve engagement and grow revenue.

We've compiled 3 ways to kickstart new offerings at your medical fitness facility. Read on to learn how you can grow your community.

We’ve compiled the best ways to position your club against competing clubs in sales conversations and marketing materials. Read on.

After a popular presentation at IHRSA last month, Senior Product Manager Jordan Pflederer provided more insight into the creation of the mobile app. Check it out.

Learn everything you need to know about sales prospecting at your health and fitness club, from why it's important to how you can become better at it.

Genstar Capital joins GI Partners in backing Daxko's mission to help health and wellness businesses run their operations and deliver leading experiences to their members.

Set your fitness club sales team up for success with top-notch training, essential skills and strategies, and effective coaching. Read on for our tips.

The best way to increase referral activity at your health club is to create loyal advocates by telling your brand story. Read on to learn how to share your story.

There’s no limit to how Club Automation's mobile app can increase club safety, efficiency, and overall success.

Tournament hosting is of paramount importance for tennis club management. Here are 5 crucial steps for optimizing the planning process.

Fitness clubs rely heavily on securing new memberships to stay successful. An effective sales script can help clubs increase membership sales and stay on top.

It’s hard to retain members who don’t use your club. Read on to learn how tracking and improving member attendance can positively impact overall retention.

Junior tennis programs are vitally important for a club’s long-term success. Here are 4 important tips for growing your junior tennis offering.

Want the secret to keeping members engaged and coming back for more? Read on to see how to gather member feedback to improve your fitness club.

The state of the club fitness industry is changing rapidly during these times. See where we made it by Q2 2021 in this fitness industry recovery report.

Here are the top 5 fitness club management tasks to automate with the help of a fitness club management software. Read on.

How can you be certain you’re getting the fitness club software support you deserve? Read on for ways to assess your current situation.

Creating a successful tennis club schedule can be difficult for even the most seasoned tennis clubs and tennis program directors. Here's how to tackle it.

To create scalable, successful businesses, fitness club owners need to know where they stand. Having easily accessible data can help them make better decisions for the future.

Should robots (or automated recordings) be calling your members to resolve payment declines? There are some tasks that are better performed by humans.

In the highly competitive fitness industry, innovation and constant evolution are key. To succeed, fitness clubs need to drive new revenue streams to avoid stagnancy and obsoletion.

Utilizing several communication channels is crucial to keeping health club members of all ages and backgrounds engaged. Read on for our guide on the best channels to use and when to use them.

Growing and marketing a tennis club requires a strategic communication plan. Here’s what to ask yourself as you develop your tennis club marketing strategy.

When it comes to making decisions for the future of your fitness club, data-driven management can you give a major leg up. Read on to see how.

Grow club membership revenue through Instagram advertising. Read our tactical guide to learn how to kick off your first campaign.

The better you know your club members, the easier it is to sell to them. Here are our top strategies for increasing membership sales with a little discovery.

It’s important for your staff to make the most out of your club management software investment. Learn how to implement a software training program.

We had the chance to talk with Colby Watkins, Director of Strategic Initiatives and Integrations at Daxko, on three crucial steps to retaining revenue at your club. Check it out here.

Learn to manage a successful tennis club with advice on everything from scheduling to creating an exceptional member experience. Read on for more.

Recruiting, hiring, and retaining health club staff is a challenge. Learn how to do it successfully.

Set your fitness club apart from the competition with a strong health club branding plan designed to bring in new members while increasing trust and loyalty.

Here’s how to make sure each point of contact between your club and your members creates a seamless path to an unrivaled member experience.

For the health and fitness club industry, last year was a year unlike any other. Get our report on how the data shook out after the dust settled.

A strong sales plan is essential to the success of your health club. Follow these 7 dos and don’ts to maximize the efficiency of your health club sales.

Midtown Athletic Clubs, a world-class fitness and tennis provider with eight clubs across the U.S. and Canada, announced a long-term partnership with Club Automation.

If your health club hasn't optimized your local presence online, you’re missing out on major opportunities for membership sales. Google Business Profile is key. Learn why.

Learn the best strategies for managing every member of your health club staff, from personal trainers and instructors to sales associates and front desk staff.

Looking for information on the differences between a web application and a web browser application? Check it out here.

At the Fitness Technology Summit, female execs gathered to share their thoughts on why gender diversity is an absolute must when it comes to fitness. Read on.

Here are several considerations for retaining and growing membership numbers by complementing at-home fitness rather than battling against it. Read on.

Here we talk about the importance of Facebook advertising for health and fitness clubs & walk you through the basics of building a campaign. Check it out.

Email marketing remains one of the best ways to interact with your audience, and your email marketing return on investment (ROI) tells you the profitability of your efforts.

Industry leaders Frank Ancharski, Meredith DeAngelis, Katie Bossie, Chris Craytor, and Todd Scartozzi discuss the best ways to re-engage members at your club. Learn more.

Read on for the business case for diversity, equity, and inclusion (DEI) and how adopting a strong DEI plan can increase your bottom line.

You need trusted information to inform the decisions you make at your club. Read our report on club industry data trends from December 2020.

Of all the marketing tactics, email marketing is one you should be leveraging for your health and fitness club. Read on to learn how to get started.

Daxko, Club Automation’s parent company, announced today the expansion of its integrated payments and full service billing offering, Gains Pro. Learn more.

With the start of the new year, there’s plenty that we’re looking forward to and just as much we’re hoping to leave behind. Here's our year-end reflection.

More than 250 of the brightest minds in the health and wellness industry gathered virtually for the 2020 Fitness Technology Summit, a continuation of the renowned Motionsoft Tech Summit. Read on.

For the health and fitness club industry in particular, marketing is especially important. Learn how to set your club apart from the crowd.

Check out health club data trends for November 2020. We see a promising indication that we will not only survive the fourth quarter, but thrive in 2021.

You shouldn’t have to worry that payment declines will mean members walking out the door. Learn about the payments solutions you have at your fingertips.

Your club begins and ends with strong financial management. This blog will help you develop financial best practices - even during uncertain times.

Relationships are essential to every stage of the Member Lifecycle Journey, and technology supercharges these vital member engagement practices by saving club leaders and staff members valuable time. This blog post dives deeper into the Member Lifecycle Journey and explores how each stage can be strengthened by the right club management solution.

While there’s much that goes into managing a gym business, your members are the single most important aspect of your fitness club. Check out the ultimate guide to member engagement for your club.

With such uncertainty and change, you're looking for ways to navigate the waters. See our October Insights and Impact report that helps club leaders like you.

How can you know your health and fitness club's payments are secure? Here we break down payments security so you can evaluate what your club needs.

With a mission to see a fitness alliance in every state, we’ve created our State Fitness Alliance Playbook to fortify the power of unity. Check it out here.

With a year of such uncertainty and change, you're looking for ways to navigate the waters. Check out our Insights and Impact report that helps club leaders like you on that mission.

To know where we’re going, it’s useful to look back at where we’ve been. Let's take a look at the history of payments and relevant terms.

Member experience is crucial to retention, and your website is crucial to member experience. Learn how to use your website to engage your members.

Setting up and running Google Ads for your health or fitness club can seem daunting, but it doesn't have to be that way. Learn how it's done.

To offer guidance and support during this difficult time in our industry, Club Automation and CSI Spectrum partnered with IHRSA to present the webinar “What’s Your Story?: Shaping Your Fitness Club’s Brand & Value.”

Learn how this health club used a Member Engagement Assistant to engage their community of members during a trying time, and even sell more club offerings.

Club Automation is deeply committed to serving the health and wellness industry and its expansion into Canada allows it to extend its best-in-breed solutions to an even greater community.

The addition of Motionsoft forms an unrivaled set of end-to-end solutions for the club market especially.

Learn how to determine if your prospect engagement efforts are performing at peak levels.

Let's take a look at how personalization can help you better connect with potential members.

Fitness club billing software helps you maintain steady cash flow & streamlines your operations so you can focus on what's important: your members. Read on.

Prospective members need more than one or two points of contact to commit to your club, which is why a strong and tactful follow-up plan is essential to sales effectiveness.

Leads are essential to the future success of your club, and timing is key to lead conversion.

We know clubs are hurting right now. We've been asking ourselves, how to we affect positive change in our clubs & our industry going forward? Catch the conversation here.

Let's look at some reasons to consider small group training at your club.

Did you know that 1 in 3 members will terminate their membership within 30 days of being contacted regarding returned payments from expired or invalid cards?

The Insights and Impact Report is a monthly breakdown of data trends and insights so club leaders like you can make informed decisions.

Listen as Nike Global Master Trainer Joslyn Thompson Rule tells all, sharing lessons in leadership she's learned over the years.

Let’s look at some simple ways you can encourage connection without contact and safely re-open your club.

Supercharge your member experience by putting the power in your member's hands, whether that's giving them power to manage their account or to attend classes virtually.

Check out our Connection without Contact series to ensure you have the touch-free solutions you need to engage your team, manage your facility and power your member experience.

Engaging your team at your fitness club looks different these days. Join us to learn ways to keep your staff engaged and supported during this time.

Join Daxko CEO, Ron Lamb, as he interviews a panel of esteemed military leaders and experts whose entire careers have been built upon a foundation of leading through uncertainty.

Join Group Ex PRO's Shannon Fable as she talks through what it looks like to manage and grow your club's group fitness program.

Ensure you are making the right decisions for the success of your club by knowing the data to look for, how to get it quickly and most importantly, how to understand it.

Club Automation is excited to announce the release of Performance Analytics, the first solution of its kind in the health and fitness club market.

Check out this webinar about re-opening your health and fitness club and how to pivot for the post-pandemic world.

We're excited to introduce this step-by-step guide with standard operating procedures designed specifically for health, wellness, and fitness organizations.

Now more than ever, it is vital for your team to have a strong presence and relationship with your members online. Join us as we talk with New York Times Bestselling Author and co-founder of Brand Builders Group, Rory Vaden, on how you can re-shape your brand and your communication strategy in the post-COVID landscape.

We are partnering with Lendio to assist your club with learning more about and applying for the Paycheck Protection Program (PPP).

During the global pandemic, clubs nationwide have been forced to close their facilities. They now face unique financial challenge, in particular, chargebacks. Compared to March, we've seen the number of chargebacks increase by 89%. It's vital for your team to be confident in best practices for managing chargebacks to protect yourself from losing revenue.

Having a finger on the pulse of your community is key to the success of your organization. As you prepare to re-open your doors, now is a critical time to get your members’ feedback, so that you can make adjustments to your business and recover stronger than ever.

Let's go over some details about what a chargeback is, what the dispute process looks like and how club leaders can best protect their organizations against losing that revenue.

The best way to get members back through your doors is personalized, prompt communication. Learn how a member engagement assistant can make that possible at scale.

To help you run an at-home program for your club members, we have organized the following guidance on SugarWOD.

Your facility’s Group Ex program will be a key component of your recovery. After weeks of quarantine, your members are going to be eager to get back to the gym and their group fitness routine! Join us as we discuss ways to keep your fitness community and your group ex team engaged during the COVID-19 crisis, so you can recover stronger than ever.

Club Automation and its family of brands will be hosting a COVID-19 rapid recovery webinar series for clubs. Our goal is to educate and inspire as we lead our communities through this uncertain time period, together.

Join SugarWOD founder, Drew Larsen, as he walks through the value of SugarWOD in helping you roll out a virtual gym experience at your gym, studio, club or facility.

Club Automation recently hosted a COVID-19 planning webinar for health and wellness leaders. Join Club Automation's Co-founder, Jeff VanDixhorn, and the Medical Fitness Association's President, Bob Boone, as we discuss ways to get accurate information quickly, track trends to mobilize quick response and share steps to promote community engagement in the rapidly-changing landscape. 

Let’s walk through some ways you can use SMS to improve overall member engagement.

Artificial intelligence (AI) cultivates automated, meaningful conversations with both leads and members, saving clubs valuable time and ultimately increasing revenue.

Member retention is essential to running a great club. Read our tips to discover ways to boost retention rates at your club by investing in your tennis program.

Club Automation and TennisSource will be the Official Technology Sponsors of this year’s show as the two thought leaders in tennis club innovation.

At Club Automation, we power the health and wellness member experience, and club facilities are a huge aspect of this journey. We recently had the opportunity to speak with Sports Interiors about how they are helping improve the member experience and reduce facility costs nationwide.

Club Automation now offers digital marketing, an all-inclusive program designed to combine your marketing, website and club management software.

Club Automation recently had the pleasure of sponsoring an IHRSA Webinar presented by Larry C. Conner, President and General Manager of Stone Creek Club and Spa.

The Delight stage of the Member Lifecycle Journey is focused on nurturing long-term relationships and creating raving fans through emotional engagement. 

The Engage stage is all about human interaction and truly sets your club up for success in the next and final stage, Delight.

Once you have attracted and converted your new member, it’s time to effectively manage their member experience.

As we reflect on the Women’s Leadership Summit, let’s take a look at a few ways you can begin to strengthen your network and career.

To sustain a healthy club in today’s market, we must be able to consistently convert prospects into new members.

Club Automation is excited to attend Athletic Business Show 2019 in Orlando, Florida November 12 – November 16.

Clubs need to take a step beyond the concept of awareness and focus on strategically attracting the people who are actively searching for their services.

Club Automation is growing, and we want to meet YOU! If you're a team player who wants to make the world a healthier and happier place, come meet us Tuesday October 29th.

Club Automation is thrilled to be attending the Club Industry Show October 9-11 in Chicago, Illinois.

Employee turnover is costly for club personal training teams. To improve your staff retention, implement this simple approach to continuous growth.

Supportive networks and friend groups at your club are essential to building a tight-knit community.

Internships are a great way for students and recent graduates to gain valuable work experience, and they can be a great recruiting tool for your club.

AB 5 has been at the center of an ongoing debate between app-based “gig economy” companies and the State of California, because AB 5 re-classifies many independent contractors as employees. How will this affect the club industry?

The member journey is a hot topic today and for good reason. Members power your club. This post reflects on a recent webinar Club Automation attended that was focused on crafting a compelling member journey.

Content marketing for clubs works because it’s helpful, relevant and conveniently placed where your ideal member goes to find information.

World Wellness Weekend is a global movement September 21-22.

We recently had the opportunity to sponsor and attend an IHRSA webinar with Ryan McKenzie, fitness business consultant and coach. This post will dig into a few key takeaways from the webinar.

Should club marketing managers use boosted posts or ads on Facebook? Find out in this post.

One of the most important elements to a modern professional website, while simple, is responsive design. In this post, we briefly outline what responsive design is and why it’s important for your health club.

Is there really a right way to introduce a new group fitness program? We think so, and this post outlines a blueprint to successfully starting a new program at your health club.

Any website is vulnerable to fraud, theft and malicious attacks like viruses and malware - including health club websites.

You don’t get a second chance to give a first impression, but you have several opportunities to build a healthy, long-term relationship with every new member.

Check out Club Automation's latest product support release!

Grow your health club by focusing on your people first.

Club Automation is taking steps to put your feedback into action.

Business innovation isn’t reserved for unicorn technology companies though. The health club industry can greatly benefit from innovation programs too.

We are excited to announce new features to the Club Automation platform that will improve the Pro Shop inventory process, prevent time clock redundancy for classes and programs, and give clubs a new option to add the "sold by" name in the point of sale automatically.

The club industry has become a very competitive market. Give your facility an edge by using the most cost-effective marketing solution available, SMS Messaging.

We know there is no single software solution that fits all of a clubs needs, which is why Club Automation integrates with many tools to help you run your club.

Software can help make running group fitness classes at your club a breeze, but how do you know what software is right for your club? Read on to find out more.

When should you consider switching to a health club management solution like Club Automation?

Learn how SMS messaging can keep your members interested and engaged.

Effectively engaging your members is vital in improving your health club member retention. Read these four tips to help your club boost its retention rate.

Maximizing health club sales is a lot like adhering to a fitness program. You follow a plan, your implement strategies and track results. Learn more.

See how an automated sales assistant from Conversica + Club Automation can help your club automate and streamline the sales & prospecting process.

We are excited to release new features to the Membership Prospecting tool making viewing, tracking and updating prospects easier for your staff!

Club Automation Customer Spotlight | Big C Athletic Club took a big risk to shut down & build a world-class functional fitness training room. Read their story.

Shifting demographics & member behavior has taken branded mobile apps for clubs from a luxury to a necessity. Looking to get an app for your club? We can help.

High member retention is the hallmark of a great club. Read this blog to discover three ways to improve your club's retention rate.

Read how Club Automation has impacted Cliff Drysdale Tennis and completely turned around their operations.

Club Industry "Top 100" Club, Genesys Athletic Club was in search of a software they could count on. They found that & more in Club Automation. Read their story.

Read about what St. Bernards Health Center was looking for in a software system and why they chose to partner with Club Automation.

Mount Auburn Club and Club Automation celebrate their two-year partnership. Read more about their success here!

Genesys Athletic Club and Club Automation celebrate their two-year partnership. Read more about their success here!